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Penn Place

Penn Place

Time Duration

Sept 2024 - Nov 2024

Responsibility

Ideation

Wireframe

Prototype

Graphic Design

Team Member

2 Project Managers

2 Product Designers

3 Developers

Problem

As 3D models continue to grow in popularity, the process of creating them remains complex, requiring significant expertise and specialized skills. Additionally, many 3D construction software platforms, such as Blender and SketchUp, lack support for real-time collaborative editing. Our team aims to make 3D construction more accessible and enjoyable for users of all skill levels, enabling them to collaborate seamlessly and create in real time.

User Research

Our target users are students and young adults who are beginners in 3D creation or just curious about 3D construction process. We conducted interviews with the potential users and created the persona.

Persona

Ideation

Since this is a construction tool designed to give users ample space for creativity, we aim to adhere to the principle of minimalism by including only essential buttons and features in the design.

Additionally, we strive to ensure users can interact seamlessly with the interface using either a keyboard or a mouse, independently or in combination.

Wireframe Wireframe Wireframe

Prototype

Visual Design

The welcome page only requires a username, as all users collaborate on the same project, eliminating the need for individual user accounts. To reinforce our product identity, placing cubes to build 3D objects, and align with our brand, the design incorporates blue and pink cubes, reflecting the color palette of our organization’s logo.

Prototype

The main page consists of five key elements:

1. Menu Buttons: Options for default view, zoom in, and zoom out.

2. Toggle Button: Allows users to switch between 'Build Mode' and 'Move Mode.'

3. Quick Guide: Provides mouse and keyboard control instructions.

4. Color Palette: Enables color selection and cube deletion.

5. Feedback Button: Facilitates user feedback submission.

Prototype

In 'Build Mode' , users can select colors and place cubes to construct their models.

In 'Move Mode', users can navigate the models from different views, as well as zoom in and zoom out using the mouse and keyboard.

Prototype

Interaction Design

Users can utilize the keyboard and mouse independently or in combination to complete the construction:

Move-mouse

Use the right mouse button to move

Move-keyboard

Use the arrow keys to move

Move-mouse

Use pinch gestures to zoom in and out

Move-mouse

Use the zoom button to zoom in and out

Accessibility

We created the mobile version as well to make our product accessible to more users. The mobile version is optimized for touch screen devices, allowing users to interact with the interface using gestures and taps.

Mobile

Homepage

Mobile

Color pallete

Mobile

Tip

Test and Refine

The toggle button was added because we don’t want the build and move feature intervening with each other. We designed different versions of toggle button to differentiate the two modes and finalized the last version.

toggle button

I suggested simplifying the user flow when switching from 'Move Mode' to 'Build Mode' by allowing users to select a color and switch modes automatically, significantly reducing the time spent on mode transitions:

Before

Before: 'Move Mode' → click toggle button → select color → place cubes

After

After: 'Move Mode' → select color (automatically switches mode) → place cubes

Marketing

I designed the marketing material design of different size for banners, flyers and other viewpoint.

Marketing Design

After release, we gained over 370 users and attracted more than 32000 times of interactions, winning the 'Best Project' of the Penn Spark.

Key Takeaways

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